Leboh Business Plan
This project featured here is my final project for my M.B.A., where we created a business plan alongside my team members for the brand Leboh. This comprehensive project involved market research, competitive landscape analysis, financial planning, and the development of a marketing and communication plan. I was specifically in charge of researching the competitors' market and contributing to various parts of the marketing and communication strategies.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
