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Home Projects
Loewe Brand extension
This project features the creation of Loewe Home, an extension of Loewe's product line into luxury furniture. In this project, I was responsible for creating the brand, positioning it in the market, conducting market research, and product creation with the help of Artificial intelligence. Additionally, I developed the strategy and integrated marketing communications (IMC) process, as well as financials and projections.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
Bottega Veneta brand Extension
This project featured here is creating a new brand extension for Bottega Veneta. We conducted extensive market and brand research in this project and developed an integrated marketing communications (IMC) plan. I was responsible for analyzing the competitor landscape, managing the financials and budget allocation, and creating the video content, including the shot list and storyboard.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
Each project reflects a deep understanding of current trends and consumer demands in the luxury market, from brand strategy development to market analysis.
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